It’s been said everybody nowadays loves yoga. The love wasn’t always the case, at least not in the United States, which was a problem. It is the case today, which might be a worse problem. Yoga is good for everyone, but not everyone is good for it. Even yoga masters like John Friend and Bikram Choudhury, who created practices of great benefit, have not, because of the sex, drugs, and money scandals surrounding them, been altogether good for it.
Yoga in the western world has faced many challenges, from its philosophy being decried as a menace to society to the corporatization of the practice, but the latest threat may be the most menacing. That threat is being posed by the horde of Baby Boomers, as time catches up to them, swarming studios coast-to-coast.
Just fifty-some years before the first Baby Boomers came into existence, at the 1893 Chicago World’s Fair, the Indian swami Vivekananda’s lectures inspired many Americans to see the light. They also led to yoga being decried as a cult. “Police Break In On Weird Hindu Rites,” blared a New York City newspaper. Twenty years after Vivekanda had come and gone feature articles like “The Cult of the Yogis Lures Women to Destruction” were still commonplace.
In 1928, Yogananda, the author of ‘Autobiography of a Yogi’, was hounded out of Miami, Florida, by hundreds of anxious and angry husbands who saw him as a sex threat. Throughout the 1930s yogi crimes were a staple of headline writers. During the Cold War some Americans worried about yogis teaching Russian cosmonauts breathing techniques. But, in the 1960s yoga gained traction. It popped up on TV and the Beatles crossed paths with it. By the 1990s new converts were discovering it daily and the practice was off and running.
Baby Boomers led the charge, especially the cadre of Boomers who became teachers, from Sharon Gannon to Ana Forrest to Richard Freeman. “The defining moment when the medical community started taking notice of yoga occurred in 1990,” said Kathryn Arnold, the editor of Yoga Journal at the time. It was also the moment when yoga began to shape shift from a practice of awareness and freedom to an exercise routine.
Postural yoga, a stand-alone practice in pursuit of health, became the vogue it still is today. In ‘A History of Modern Yoga’ Elizabeth De Michelis fleshed out posture practice as a “secularized healing ritual.” Ben Houhour noted in his ‘History of Yoga in America’ that the “consolidation of yoga coincided with the coming of age of the Boomer.”
Early on in their reign Boomers dropped acid with the aim of changing themselves through drug use. The later Boomers of the 1990s flocked to yoga studios and flipped up into headstand with the same resolve. “Turn on, tune in, drop out,” said Timothy Leary, the 1960s guru of LSD. “Drop in, tune in, turn on,” said John Schumacher, a long-time American yoga teacher who spent three decades studying with B. K. S. Iyengar.
In the oughts yoga became the fashion among the better off seeking to become even better off. In the 1970s and 80s the Me Generation had invested in health and exercise fads, self-help programs like EST, and New Age spirituality. In the new decade of doom and diversions it was yoga’s turn to cater to the Baby Boomers as the practice morphed into exercise for the elite.
Since then yoga has had to go head-to-head with one thing after another, from teachers behaving badly to capitalists doing what they do best. Bikram Choudhury did both, behaving badly and beating the moneymen at their own game, while boasting about it to boot. Some teachers became hatha celebrities, racking up frequent-flier miles, preaching from the pulpit about a practice supposedly sans pulpit.
The corporate world, always looking for the next big thing, licked its lips, liking what it saw of yoga swerving into the mainstream.
Lululemon Athletica, noted for its hundred dollar separates, built its apparel empire piggybacking on yoga. By 2012 its sales were $1 billion. Three years later, in 2015, its sales almost doubled to $1.8 billion. In the birthplace of yoga most people wear street shorts and casual t-shirts and women even wear everyday sarees when practicing. They aren’t accessorized for the yoga runway because they don’t push themselves up into shoulder stand on a rock star runway.
In 2002 Trevor Tice founded CorePower Yoga after taking a class in Telluride, Colorado. “I was very underwhelmed by the facilities and the delivery,” he said. “It was lacking anything a good customer experience should have.” Good yogis now pay up to $170.00 a month to be good customers at CorePower Yoga.
Forecasting for 2016 the Advertising Specialty Institute recommended to its promotional pros that the time was ripe to tap into the ever-expanding yoga market. The practice has increasingly been defined, inside and outside its ranks, as a high-end leisure activity, a perception that Rodney Yee in 2011 described as “ass-backwards.”
Although commercialization is a problem for a practice that on the face of it eschews commercialization, the immediate problem yoga faces in the next several years is who’s knocking on the door. According to a recent survey conducted by Yoga Alliance and Yoga Journal, nearly 37 million people now practice yoga in the United States, up from 20-some million in 2012. More than half of that growth has come from older practitioners, 14 million adults over age 50, up from 4 million in 2012.
It’s the Baby Boomers banging on the door.
“It’s improved my flexibility and balance,” said 66-year-old Len Adelman of Herndon, Virginia. “The majority of my classes are filled with individuals over the age of sixty,” said Michele Coker, a Certified Yoga Teacher in Maryland. “Many have had injuries and are fed up with physical therapy. They come because their physician suggested it.”
“More doctors are recommending that their patients try yoga to help with healing,” said Carin Gorrell, editor-in-chief of Yoga Journal.
Yoga isn’t Muscle Beach, fortunately for those entering their golden years. No one gets sand kicked in their face. There isn’t the notion of turning anyone away in yoga’s DNA. But, Baby Boomers come bearing baggage. It might be best to open the door slowly and cautiously since what’s on the other side could go boom.
Baby Boomers soaked the economy for all it was worth through the 80s, 90s, and into the 2000s. Greed is good, they chanted, and then left everyone else’s finances a wreck. Gen X is in worse shape than their parents and Millennials are worse off than them. The best Baby Boomer brains built fortunes for themselves on Wall Street. Then they drove the country into the worst recession in 80 years. 34% of Boomers believe their own children will not enjoy as good a standard of living as they themselves have now, according to the Pew Research Center.
No one in Washington, D. C. ever says Social Security will be a problem for current retirees, in other words, the Baby Boomers. After that, all bets are off.
When the Greatest Generation had finished its run in the Nation’s Capital, it was time for the Boomer-in-Chiefs, Bill Clinton and George Bush the 2nd. From his casual approach to spending and debt and his philandering, Bill Clinton was the Boomer-in-Chief who the Baby Boomers deserved. They had transitioned to dropping Viagra, anyway. George Bush the 2nd, who was indulged as a young man, indulged himself in the Oval Office with fantasies of Weapons of Mass Destruction and money growing on trees.
Only Barak Obama hasn’t suffered the black eyes of Boomermania. The 800-pound gorilla with the souffle hairdo will not, hopefully, be the next Boomer-in-Chief.
The worst legacy of the Me Generation is still unfolding, which is the legacy of their burning all the cheap fossil fuels they could get their hands on, and then denying for as long as they could that climate change was happening. They will be long gone and not have to pay the piper for the heat-trapping gasses they’ve left behind. It might be appropriate to bring a lump of coal to their memorial services.
Before they go to their just reward they are getting up from the front stoop of old age and beating a path to yoga studios. Baby Boomers used to crow about never trusting anyone over 30. Now that more than 10,000 of them cross the threshold of 65 every day, the typical Boomer believes that old age doesn’t begin until 72. In other words, “Never trust anyone over 72.” They are putting their trust in yoga.
“It’s never too late, you’re never too old, you’re never too sick, to start again from scratch,” said the yoga master Bishnu Charan Ghosh.
Everyone who takes up yoga has their own reasons for doing it. It’s often the case that they are dissatisfied with something. If that’s the case, Baby Boomers are primed for the practice. Fully 80% of them are not satisfied with the way things are going and as a group are more downbeat about their lives than all other age groups.
They’re in a collective funk.
It was Baby Boomers who brought into being the health club era. Health is the motivation driving most of them to yoga studios, although calming their crazy minds is also a factor. They are less healthy and more stressed than other age groups, according to the U. S. Centers for Disease Control and Prevention. They are looking for ways to stay energetic and vital in the latter part of their lives. Yoga can be practiced at any age, since there are so many kinds of it, from action-style Ashtanga to no-impact chair-style.
It’s a no-brainer for the Baby Boomers. Yoga builds strength and balance, keeps excess pounds at bay, and protects joints, according to the AARP. “It’s important to start caring for your joints, to help maintain your independence and preserve your ability to perform daily activities as you get older,” said Amy Wheeler, a yoga professor at California State University at San Bernardino. As a last resort, there’s always corpse pose, “which is a totally relaxing option everyone can do!” says the AARP.
Better late than never.
There are so many Baby Boomers taking up yoga that some teacher training facilities like the Yoga Sanctuary in Florida have classes where almost all the trainees are themselves Boomers. It takes one to know one seems to be the idea behind the curriculum.
Although Boomers represent a grave threat to the practice, because of their mercenary states of mind and narcissism, yoga’s motto is “Everyone is welcome here.” It is literally true, to the extent that if you can’t make it to a studio the studio will come to you. The Prison Yoga Project has taught tens of thousands of jailbirds the practice, bringing mindfulness to cell blocks. “Use your body to teach your mind,” is how James Fox, the founder and director of the project, describes their mission.
Hardened criminals are one thing, but Baby Boomers are another, even harder thing. Nevertheless, yoga is a 5,000 year-old practice that has seen it all over the past 50 centuries and is probably up for the challenge. Most Boomers are taking up the practice in order to fix whatever it is they are being confronted by. They may get more, however, than they bargained for.
“I like to emphasize that we’re already completely whole,” said Niika Quistgaard, a clinical Ayurveda specialist in New Jersey. “We can enjoy ourselves even when everything isn’t physically perfect. It comes down to loving ourselves just as we are, which bring its own healing.”
It’s a way of chilling out and doing your best, rather than stressing out about how to become Masters of the Universe.
Baby Boomers may rediscover themselves in ways they never anticipated as they discover yoga. Although they and the practice seem like star-crossed lovers, it could be their way of staying true to themselves. In the end most people can’t be taught anything fundamental. They can only discover it within themselves. Much of life is a do-it-yourself project.
“They are the most self-centered, self-seeking, self-interested, self indulgent, self-aggrandizing generation in American history,” wrote Paul Begala in “The Worst Generation.”
Yoga is about all the aspects of being, which are the body, breath, and inner self. The practice establishes the person in the self. It leads to self-awareness. Awareness of the self is the way to freedom, the freedom to choose and change. The Me Generation, even though burdened with all their special needs, after the long, strange trip they’ve been on, have one last chance to become the Self-Aware Generation.